Moral Commitment

Our commitment to doing the right thing

Running a business means more than creating beautiful things. It means thinking carefully about how our choices affect the world around us - the environment, the people we work with, and the customers who support what we do.

We believe creativity and responsibility should go hand in hand. Every decision, from the materials we choose to the partners we work with, is shaped by respect: for the planet, for craftsmanship, and for the people behind each piece.

Of course, we’re not perfect, but we’re committed to always moving in the right direction - making thoughtful choices, improving where we can, and building a business that feels good to be part of. These are some of the steps we’re already taking.

Sustainable Packaging

Beautiful products deserve to be packaged responsibly. Wherever possible, we reuse or recycle materials rather than source new ones. Our boxes are pre-loved, or made from recycled or repurposed cardboard, filled with shredded paper or plant-based packing pieces that dissolve harmlessly in water.

Labels are paper, tape is Kraft paper, and our printed materials use recycled stock.We avoid single-use plastics entirely, or use them only where no suitable alternative exists. It’s not about perfection, but progress, making small, practical choices that help reduce waste and keep our environmental impact as light as possible.

Ecologi

By partnering with Ecologi, we support reforestation, carbon reduction, and clean energy projects around the world. It’s a simple, transparent way to give back to the planet that inspires our creativity. Every contribution helps restore natural ecosystems, reduce carbon impact, and invest in a more sustainable future.

Through Ecologi, we’re part of a global network of people and businesses choosing to do things differently, creating beauty responsibly, and leaving a lighter footprint behind.

The Green Web Foundation

Our partnership with The Green Web Foundation reflects our commitment to a more sustainable internet by using Cloudflare, a verified green hosting provider. Click here to read about their commitment.

By using the Green Web Foundation's open tools and data, we can better understand the carbon footprint of our digital presence and take steps to reduce it. This helps us make informed choices, minimise emissions, and play our part in moving towards a fossil-free web.

Website Carbon Calculator

We use the Website Carbon Calculator to understand and reduce the environmental impact of our online presence, and we are delighted for our website to be 66% cleaner than all the pages tested. Click here to see our results.

By tracking how much energy our website consumes, we can make smarter choices about design, hosting, and performance - all with the goal of keeping our digital footprint as light as possible. Every small improvement helps us move towards a cleaner, more sustainable web.

Good Business Charter

The Good Business Charter recognises organisations that put responsible practices at the heart of what they do. It measures standards across ten key areas, including fair pay, diversity and inclusion, environmental responsibility, and ethical sourcing. As members, we’re proud to be part of a movement that promotes fairness, transparency, and accountability in business. It’s a simple benchmark that reflects our values — doing good business, in every sense of the word.

Zanoogo Ltd. Registered in England & Wales. No. 15712688. | Registered Office (no correspondence): 34 Croydon Road, Surrey CR3 1QB | VAT Number: GB467997802

Ecologi The Green Web Foundation Website Carbon Calculator Good Business Charter